Billboards are visually appealing to many having been called an "American art form." Poll after poll has shown that travelers use billboards in every community to find gas, food, lodging, [...]

Almost three-fourths of billboard advertisers are Texas-based businesses. Many are small businesses who cannot afford to use other advertising mediums to advertise their goods and services.

Texas landowners receive an estimated $90 million in annual billboard lease payments; many are retired or on fixed incomes.

Hundreds of local charities depend on donated advertising space every year.

The essence of billboard advertising is to "boost" the business of other businesses. The combined effects of outdoor advertising generate approximately $106.4 million in state fiscal revenues annually.