Outdoor advertising is the oldest form of advertising dating to ancient times. In America, outdoor advertising was the primary way that merchants and manufacturers promoted products and services. Outdoor advertising also became a key way to get information and ideas to the public around the country.

Outdoor advertising has been an important part of the American experience. From promoting products to providing messages that inspired us during wars, depressions, good times and bad times.

After WWII outdoor advertising played a pivotal role in promoting the unprecedented economic growth enjoyed by our country.

Outdoor advertising continues to be a locally oriented, immediate advertising source. Local advertisers continue to make up the lion’s share of all advertisers displayed throughout the state. That was true then, and continues today.

As mass media continues to fragment audiences, outdoor advertising has continued to be the only true “mass medium”.

Numerous studies have proven that a wide majority of citizens find outdoor advertising to be essential in identifying the goods and services they need. Consumers have indicated that outdoor advertising is trusted in the selection of goods and services.

Small and medium sized local businesses continue to choose this medium as their advertising vehicle due its cost effectiveness.

New technology and techniques have helped outdoor advertising become more responsive to advertisers’ needs. In the early days, billboards were hand painted. Now they are printed on durable recyclable vinyl coverings. And, in this world of digital transformation, some billboards have been converted to this high tech application making it possible to change messages instantly. Throughout all of the changes the industry has endured, one thing has been constant: service to advertising clients. And, service creates the sale of goods and services, which creates a positive economic impact for the state of Texas and its cities.

Regulated on the federal, state and local levels, the placement of outdoor advertising structures has been kept to commercial/industrial areas where businesses need exposure and helping to protect pristine scenic areas.

Now, with the advent of digital technology on Texas roadways, public service campaigns have been taken to a whole new level. Digital billboards provide instant communications for emergency messages and Amber Alerts.

• We are careful to place outdoor advertisements for products illegal for sale to minors on advertising displays that are a reasonable distance from the public places where children most frequently congregate.
• We are committed to a program that establishes exclusionary zones that prohibit stationary advertisements of products illegal for sale to minors that are intended to be read from, or within 500 feet of, elementary and secondary schools, public playgrounds, and established places of worship.
• We support establishing reasonable limits on the total number of outdoor displays in a market that may carry messages about products that are illegal for sale to minors.
• We seek to maintain broad diversification of customers that advertise using outdoor advertising.
• We do not accept advertising from sexually orientated businesses.

• We are committed to providing public service messages to promote worthy community causes.
• We advocate the use of outdoor advertising for political, editorial, public service, and other noncommercial messages.

• We are committed to providing value and service to advertisers in communities nationwide.
• We are committed to maintaining and improving the quality, appearance, and safety of outdoor advertising structures and locations.
• We encourage the use of new technologies to continuously improve the service we provide to advertisers and the information we provide to the public.
• We are committed to ensuring that the commercial and noncommercial messages disseminated on standard-size digital billboards will be static messages and the content shall not include animated, flashing, scrolling, intermittent or full-motion video elements (outside entertainment areas).
• We are committed to ensuring that the ambient light conditions associated with standard-size digital billboards are monitored by a light sensing device at all times and that display brightness will be appropriately adjusted as ambient light levels change.
• We are committed to excellence in the ads we exhibit because outdoor advertising provides the most public “art gallery” there is.
• Maintain a good working relationship with local communities.
• We support the right of outdoor advertising companies to maintain lawfully erected billboards.
• We support laws that assure just compensation for removal of legal billboards.

• We support billboard advertising as a business use to be erected only in commercial and industrial areas.
• We support new billboard locations in unzoned commercial and industrial areas only where there is business activity.
• We support the construction of new billboards consistent with state and local laws.
• We seek to exclude new billboards on truly scenic segments of highways outside of commercial and industrial areas.
• We are committed to using recyclable and recycled materials whenever possible.
• We are committed to reasonable control and maintenance of vegetation surrounding billboards.