OAAT JOINS FORCES WITH A21 AND GOVERNOR ABBOTT’S OFFICE TO END HUMAN TRAFFICKING IN TEXAS
Each year thousands of men, women and children are trafficked in the state of Texas. Most do not know where to turn for help. The Outdoor Advertising Association of Texas (OAAT) joined forces with A21 and Governor Greg Abbott and First Lady Cecilia Abbott to help end this horrible practice in Texas. Billboard messages featuring A21’s well-known “Can You See Me?,” campaign have been shown in approximately 70 Texas cities on digital and traditional billboards. OAAT member companies, Clear Chanel Outdoor, Lamar Advertising and OutFront Media continue to display these messages to help reach victims seeking help and bring public awareness to the issue in Texas.
The campaign has been joined by the Governor’s Office on Human Trafficking, Texas First Lady Cecilia Abbott’s Office, iHeart Media, and Univision. iHeart is broadcasting public service messages by Mrs. Abbott, and Univision hosted a statewide two-hour phone bank, offering information on getting help and general information with bi-lingual volunteers.
The campaign continues to create millions of market impressions throughout Texas. Press launches have been held across the state since the initial launch in October of 2019.
The A21 Campaign (commonly referred to as “A21”) is a global 501(c)(3) non-profit, non-governmental organization works to fight human-trafficking, including sexual exploitation & trafficking, forced slave labor, bonded labor, involuntary domestic servitude, and child soldiery. The A21 Campaign aims to “abolish slavery everywhere, forever,” and focuses on combatting slavery around the world through educational awareness and prevention, the protection of victims, the prosecution of traffickers, and various partnerships. The A21 Campaign has branches in the Ukraine, Greece, Bulgaria, Denmark, the United Kingdom, Norway, the United States, South Africa, Thailand, the Netherlands, Spain, and Australia.
