The Outdoor Advertising Association of Texas (OAAT) is an organization representing multiple Outdoor Advertising Operators throughout the state:
- Clear Channel Outdoor
- Lamar Advertising
- Outfront Media
The OAAT is committed to working side-by-side with legislators and regulatory agencies year-round to provide a healthy regulatory environment, supporting large and small businesses and connecting with the community.
Out-of-home media plays an even more vital role in helping local businesses mirror that trend.
As the Texas economy continues to grow, the outdoor advertising industry has an even more vital role in that growth helping local businesses. Outdoor advertising companies and related industries provide over 23,000 Texas jobs. Each year industry activity leads to sizable gains in Texas business activity including $1.3 billion associated with related manufacturing activity and $676.7 million in gross product output. The combined effects of the outdoor advertising industry generate approximately $106.4 million in state fiscal revenues annually.
Billboards influence the decision-making and buying habits of Texans every day, thereby “boosting” the Texas economy.
Three-fourth of outdoor advertisers are Texas-owned companies–many are small businesses who cannot afford to use other advertising media.
Additionally, Texas landowners receive an estimated $90 million in annual lease payments–many are retired or on fixed incomes.
Throughout its history, this industry has given back to the communities in which it operates. Hundreds of local charities depend on donated advertising space on billboards every year to raise much-needed funds, make people aware of issues, provide much-needed help to local law enforcement and generally to educate the public.
Outdoor advertising is the oldest form of advertising dating to ancient times. In America, outdoor advertising was the primary way that merchants and manufacturers promoted products and services. Outdoor advertising also became a key way to get information and ideas to the public around the country.
Outdoor advertising has been an important part of the American experience. From promoting products to providing messages that inspired us during wars, depressions, good times and bad times.
After WWII outdoor advertising played a pivotal role in promoting the unprecedented economic growth enjoyed by our country.
Outdoor advertising continues to be a locally oriented, immediate advertising source. Local advertisers continue to make up the lion’s share of all advertisers displayed throughout the state. That was true then, and continues today.
As mass media continues to fragment audiences, outdoor advertising has continued to be the only true “mass medium”.
Numerous studies have proven that a wide majority of citizens find outdoor advertising to be essential in identifying the goods and services they need. Consumers have indicated that outdoor advertising is trusted in the selection of goods and services.
Small and medium sized local businesses continue to choose this medium as their advertising vehicle due its cost effectiveness.
New technology and techniques have helped outdoor advertising become more responsive to advertisers’ needs. In the early days, billboards were hand painted. Now they are printed on durable recyclable vinyl coverings. And, in this world of digital transformation, some billboards have been converted to this high tech application making it possible to change messages instantly. Throughout all of the changes the industry has endured, one thing has been constant: service to advertising clients. And, service creates the sale of goods and services, which creates a positive economic impact for the state of Texas and its cities.
Regulated on the federal, state and local levels, the placement of outdoor advertising structures has been kept to commercial/industrial areas where businesses need exposure and helping to protect pristine scenic areas.
Now, with the advent of digital technology on Texas roadways, public service campaigns have been taken to a whole new level. Digital billboards provide instant communications for emergency messages and Amber Alerts.