Billboards are visually appealing to many having been called an "American art form." Poll after poll has shown that travelers use billboards in every community to find gas, food, lodging, [...]
Almost three-fourths of billboard advertisers are Texas-based businesses. Many are small businesses who cannot afford to use other advertising mediums to advertise their goods and services.
Texas landowners receive an estimated $90 million in annual billboard lease payments; many are retired or on fixed incomes.
The essence of billboard advertising is to "boost" the business of other businesses. The combined effects of outdoor advertising generate approximately $106.4 million in state fiscal revenues annually.